Selected Work
Crafted
Brands.
A cross-industry selection of brand identities and visual systems — each built to own its space.
AI-Powered Brand Identity, Cinematic Campaigns & Editorial Illustration — built for brands that refuse to be ordinary.
A cross-industry selection of brand identities and visual systems — each built to own its space.
Complete brand transformations — identity through to digital experience and campaign photography.
Editorial and children's book illustration — character design, narrative scenes, and world-building across print and digital formats.
I combine senior creative direction with a precision-built AI workflow — delivering brand systems and campaign visuals at a pace and quality most agencies can't match alone.
I direct brands the way filmmakers direct light — with intention, atmosphere, and a clear point of view.
Based at the intersection of creative strategy and generative technology, I work with founders, marketing teams, and agencies who need senior creative output without the senior agency overhead. My background spans editorial illustration, children's book design, commercial photography, brand consultancy, and AI tool development — giving me a rare ability to conceptualise, direct, and deliver at every level of the process.
“Most brands don't have a design problem. They have a clarity problem — and that's a creative direction problem.”
I take on a limited number of projects each month — which means the ones I accept get my full attention. If you're building something serious, let's talk.
Ready to build a brand that actually commands attention?
Get in Touch